Brand Identity in Focus at GIOHIS 2025
Roger Allen led a high-calibre panel at GIOHIS 2025, diving into the challenges and opportunities of branding in today’s saturated hospitality market. Read more
Commenting on his appointment, Boldy said: “I am thrilled to be leading the RLA Global business for this region at such a significant point in time. It is fascinating to work in such a creative environment and to influence the way we shape projects to deliver our clients ambitions.”
RLA Global CEO Roger A. Allen, ISHC, said: “In welcoming Paul we are underlining our commitment to the Middle East, an area growing in opportunity for the challenging, diverse developments which are our core business. We are proud to be working in a region which is home to some of the most exciting and ground-breaking projects in the sector.”
Boldy founded BoldConsult in 2015, providing feasibility and advisory services to hospitality, retail and commercial sectors. He has also held roles at Wyndham Hotels & Resorts and the Jumeirah Group, all based in the UAE, giving him an in-depth understanding of the region as well as the sector. Boldy is a Fellow of the Chartered Institute of Building and has extensive expertise in construction, design, and architecture, with “a passion for problem-solving and metric analysis”. Boldy has been based in Dubai for the past 17 years and will headquarter RLA Global Middle East from the emirate where he has seen the hospitality sector grow to be a global player.
Commenting on the market Boldy said: “Dubai became the benchmark for the region and holds an enviable position with sustained occupancy. As economies move away from reliance on oil, tourism and hospitality form an ever-increasing contribution to the region's GDP. Visionary leadership has meant that innovation and strategic growth have become the watchwords of the Middle East, with iconic projects and developments now inspiring the rest of the world.”
RLA Global has been building its profile in the Middle East and was recently congratulated for its “high level of expertise” and “excellent professional approach” in relation to work on the award-winning Messilah Beach leisure development in Kuwait. RLA Global was engaged by the Kuwait Government Tourism entity Touristic Enterprises Company in 2018 to conceptualise the project and develop the strategic and financial planning to ensure its viability and sustainability. The project was named best mixed-use architecture Africa & Middle East at the International Property Awards 2020-2021.
Roger Allen led a high-calibre panel at GIOHIS 2025, diving into the challenges and opportunities of branding in today’s saturated hospitality market. Read more
Roger Allen led a high-calibre panel at GIOHIS 2025, diving into the challenges and opportunities of branding in today’s saturated hospitality market. Read more
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Our Group CEO, Roger Allen, joined a high-impact GIOHIS 2025 panel to explore how wellness is reshaping guest expectations - and why it now matters more than ever for hotel performance and ROI. Read more
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