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The Longevity Shift: Opportunities and Challenges for Hotels

2024 / Jul
Consumers increasingly follow well-being routines and health hacks to stay healthy longer and don’t want to skip their habits while traveling. To stay on top of this shift, hotels need to identify appropriate longevity offerings and focus on how they can serve their guests better.

Adopting new lifestyle habits to boost longevity is gaining popularity, and consumers seeking to live a longer healthy life tend to be much better informed about their available opportunities today than ever before. The goal is not to simply live longer, but to stay healthy longer. Healthspan, or the period of life spent without chronic or acute illnesses, is more important than actual lifespan.

Most hotels are aware of this change. Big hospitality brands often associate longevity with high-end medical services and high-tech anti-aging technologies – and many have partnered with such providers – but a longevity service may actually mean a different thing for a number of hotel guests, who aim to stay healthy longer by adopting new eating habits, exercise more or pay attention to mental and social wellness.

To explore the topic further, read the article penned by our CEO Roger Allen, published on HotelExecutive.com.

 

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