As the hospitality industry continues to expand and embrace new trends such as wellness into longevity and the increasing popularity of branded residences, Marco P. Nijhof's guidance on guest personalization is universal and increasingly pertinent.

In a podcast recorded a year ago, Marco Nijhof, the Chairman of RLA Global, stressed the importance of deeply understanding the values and preferences of guests. He articulated that the future of hospitality revolves around personalization and providing an array of experiences, making his insights as relevant today as they were when first shared.

Marco explained that by embracing the concept that "luxury is available at all budget levels," hotels can distinguish themselves and cater to a wider audience. This approach has become more significant as guest expectations evolve and diversify, making the adaptation of services across the industry a necessity for success.

This valuable discussion, originally shared last year, continues to resonate in today’s dynamic hospitality landscape. We invite those who missed the original podcast or wish to revisit Marco's insights to listen to the full discussion here.

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Pitch Perfect at IHIF Berlin had a clear winner: Kourtidis Group from Greece. Our Group CEO Roger Allen served as judge, mentor, and proud supporter of the team that took the top prize unanimously. The Greek hospitality sector is in real momentum, and we are glad to be part of it.

IHIF Berlin 2026 Pitch Perfect - And the Winner is...

Apr / 2026

Pitch Perfect at IHIF Berlin had a clear winner: Kourtidis Group from Greece. Our Group CEO Roger Allen served as judge, mentor, and proud supporter of the team that took the top prize unanimously. The Greek hospitality sector is in real momentum, and we are glad to be part of it. Read more

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RLA Global Group CEO Roger Allen participated in the debut BxR EMEA day at IHIF, leading a roundtable on wellness and longevity in branded residential development alongside Alfredo Bataller, CEO of AB Living Group.

RLA Global at BxR EMEA: Wellness and Longevity Take Centre Stage

Apr / 2026

RLA Global Group CEO Roger Allen participated in the debut BxR EMEA day at IHIF, leading a roundtable on wellness and longevity in branded residential development alongside Alfredo Bataller, CEO of AB Living Group. Read more

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The gap between feasibility and reality often lies in how operational factors are accounted for. A robust feasibility study must go beyond validating demand and financial potential to reflect how the asset will function in practice. Read more

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