As the hospitality industry continues to expand and embrace new trends such as wellness into longevity and the increasing popularity of branded residences, Marco P. Nijhof's guidance on guest personalization is universal and increasingly pertinent.

In a podcast recorded a year ago, Marco Nijhof, the Chairman of RLA Global, stressed the importance of deeply understanding the values and preferences of guests. He articulated that the future of hospitality revolves around personalization and providing an array of experiences, making his insights as relevant today as they were when first shared.

Marco explained that by embracing the concept that "luxury is available at all budget levels," hotels can distinguish themselves and cater to a wider audience. This approach has become more significant as guest expectations evolve and diversify, making the adaptation of services across the industry a necessity for success.

This valuable discussion, originally shared last year, continues to resonate in today’s dynamic hospitality landscape. We invite those who missed the original podcast or wish to revisit Marco's insights to listen to the full discussion here.

News relating to this topic

RLA Global Partners with FreshBed to Elevate Sleep Quality in Hospitality

Mar / 2025

RLA Global partners with sleep technology innovator FreshBed, who becomes the official sponsor of RLA's Wellness Real Estate Report, reflecting our shared conviction that quality sleep is fundamental to guest satisfaction and loyalty.

RLA Global Partners with FreshBed to Elevate Sleep Quality in Hospitality

Mar / 2025

RLA Global partners with sleep technology innovator FreshBed, who becomes the official sponsor of RLA's Wellness Real Estate Report, reflecting our shared conviction that quality sleep is fundamental to guest satisfaction and loyalty. Read more

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Roger Allen to be a Judge at Pitch Perfect IHIF EMEA 2025

Mar / 2025

We are proud to have our Group CEO, Roger Allen, representing RLA Global at IHIF 2025 in Berlin! Roger will be a judge in The Dragon’s Den, part of the exciting new Pitch Perfect initiative, where visionary hospitality developers present their innovative investment proposals. This session offers a unique opportunity to gain industry insights, and explore the next generation of hospitality projects.

Roger Allen to be a Judge at Pitch Perfect IHIF EMEA 2025

Mar / 2025

We are proud to have our Group CEO, Roger Allen, representing RLA Global at IHIF 2025 in Berlin! Roger will be a judge in The Dragon’s Den, part of the exciting new Pitch Perfect initiative, where visionary hospitality developers present their innovative investment proposals. This session offers a unique opportunity to gain industry insights, and explore the next generation of hospitality projects. Read more

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Insights relating to this topic

Outlook for 2025: The Rise of Adaptive Personalisation

Mar / 2025

This year will mark the emergence of adaptive personalisation in hospitality, a trend combining hyper-personalised digital services powered by advanced technology and all-important traditional human interactions between hosts and guests.

Outlook for 2025: The Rise of Adaptive Personalisation

Mar / 2025

This year will mark the emergence of adaptive personalisation in hospitality, a trend combining hyper-personalised digital services powered by advanced technology and all-important traditional human interactions between hosts and guests. Read more

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Why Senior Living Should Be an Emerging Segment Within Hospitality

Feb / 2025

The senior living sector offers great growth prospects for hospitality companies, yet hospitality branded senior living projects are few and far between. In this article, we look at some of the notable developments from recent years and explore more in detail why hotels and other hospitality players may be missing out on a big opportunity in this sector.

Why Senior Living Should Be an Emerging Segment Within Hospitality

Feb / 2025

The senior living sector offers great growth prospects for hospitality companies, yet hospitality branded senior living projects are few and far between. In this article, we look at some of the notable developments from recent years and explore more in detail why hotels and other hospitality players may be missing out on a big opportunity in this sector. Read more

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