At this year’s GIOHIS 2025 summit, our Group CEO, Roger Allen, participated in a key panel titled:
'Has the wellness trend found new legs for investors - or is it still too narrow a niche for real profitability?'
Moderated by Dr. Virna Ramazzini, the discussion brought together industry leaders such as Prateek Kumar from Dusit Hotels & Resorts, Judith Cartwright from Black Coral Consulting, and Roger from RLA Global, focusing on how wellness is evolving from a lifestyle trend into a measurable investment strategy.
The panel touched on shifting guest behavior, the rise of wearable health tech, and the operational dynamics that impact profitability across different hotel segments. A notable reference was made to the upcoming Wellness Real Estate Report - RLA Global’s benchmark study, analyzing data from more than 11,000 hotels worldwide.
Top 5 takeaways:
- Wellness is now embedded in post-COVID guest expectations.
- Wearable tech is influencing travel behavior and service demand.
- Upscale hotels with efficient operations see the greatest performance gains from wellness.
- Luxury segments often face tighter GOP margins.
- Project success depends on early collaboration and clear planning.
As the hospitality sector evolves, wellness is central to brand positioning, guest loyalty, and long-term commercial success.
Stay tuned!
The 2025 Wellness Real Estate Report, sponsored by FreshBed, launches at the end of May, bringing exclusive insights on how wellness impacts hotel performance globally.
