At this year’s GIOHIS 2025 summit, our Group CEO, Roger Allen, participated in a key panel titled:
'Has the wellness trend found new legs for investors - or is it still too narrow a niche for real profitability?'

Moderated by Dr. Virna Ramazzini, the discussion brought together industry leaders such as Prateek Kumar from Dusit Hotels & Resorts, Judith Cartwright from Black Coral Consulting, and Roger from RLA Global, focusing on how wellness is evolving from a lifestyle trend into a measurable investment strategy.

The panel touched on shifting guest behavior, the rise of wearable health tech, and the operational dynamics that impact profitability across different hotel segments. A notable reference was made to the upcoming Wellness Real Estate Report - RLA Global’s benchmark study, analyzing data from more than 11,000 hotels worldwide.

Top 5 takeaways:

  1. Wellness is now embedded in post-COVID guest expectations.
  2. Wearable tech is influencing travel behavior and service demand.
  3. Upscale hotels with efficient operations see the greatest performance gains from wellness.
  4. Luxury segments often face tighter GOP margins.
  5. Project success depends on early collaboration and clear planning.

As the hospitality sector evolves, wellness is central to brand positioning, guest loyalty, and long-term commercial success.

Stay tuned!
The 2025 Wellness Real Estate Report, sponsored by FreshBed, launches at the end of May, bringing exclusive insights on how wellness impacts hotel performance globally.

 

 

News relating to this topic

Alejandra Resa Abad Joins RLA Global as Director, Based in Abu Dhabi

Jun / 2026

We are pleased to announce that Alejandra Resa Abad has joined RLA Global as Director, effective March 25, 2026. This appointment reflects both the firm's growing presence in the Middle East and the expanding international scope of its advisory services.

Alejandra Resa Abad Joins RLA Global as Director, Based in Abu Dhabi

Jun / 2026

We are pleased to announce that Alejandra Resa Abad has joined RLA Global as Director, effective March 25, 2026. This appointment reflects both the firm's growing presence in the Middle East and the expanding international scope of its advisory services. Read more

news-article

RLA Global Participates in the R&R Forum 2026 Advisory Board Meeting

May / 2026

RLA Global participated in the R&R Forum 2026 Advisory Board meeting in London, where leaders from across the Leisure hospitality and Residential real estate sectors met to discuss the direction of the upcoming Forum.

RLA Global Participates in the R&R Forum 2026 Advisory Board Meeting

May / 2026

RLA Global participated in the R&R Forum 2026 Advisory Board meeting in London, where leaders from across the Leisure hospitality and Residential real estate sectors met to discuss the direction of the upcoming Forum. Read more

news-article

Insights relating to this topic

The Rise of The Fitness-Driven Hotel

Jun / 2026

Many travellers now expect hotels to support their fitness, recovery, sleep and nutrition goals. This is changing how hospitality brands design spaces, deliver services and shape the guest experience.

The Rise of The Fitness-Driven Hotel

Jun / 2026

Many travellers now expect hotels to support their fitness, recovery, sleep and nutrition goals. This is changing how hospitality brands design spaces, deliver services and shape the guest experience. Read more

news-article

Mastery of Hotel & Resort Operational Auditing: How to Do It Right

Apr / 2026

Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively.

Mastery of Hotel & Resort Operational Auditing: How to Do It Right

Apr / 2026

Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively. Read more

news-article
Meet Roger A. Allen

Learn more about the author

Schedule a meeting

Tell us your preferred time to call or any details

Thank you! Your message has been delivered.

Get the latest news, insights, and reports from us immediately!

Sign up for our Newsletter

Thank you for subscribing!

search