Wellness in Hospitality: From Niche to Investment Driver

At this year’s GIOHIS 2025 summit, our Group CEO, Roger Allen, participated in a key panel titled:
'Has the wellness trend found new legs for investors - or is it still too narrow a niche for real profitability?'

Moderated by Dr. Virna Ramazzini, the discussion brought together industry leaders such as Prateek Kumar from Dusit Hotels & Resorts, Judith Cartwright from Black Coral Consulting, and Roger from RLA Global, focusing on how wellness is evolving from a lifestyle trend into a measurable investment strategy.

The panel touched on shifting guest behavior, the rise of wearable health tech, and the operational dynamics that impact profitability across different hotel segments. A notable reference was made to the upcoming Wellness Real Estate Report - RLA Global’s benchmark study, analyzing data from more than 11,000 hotels worldwide.

Top 5 takeaways:

1. Wellness is now embedded in post-COVID guest expectations.
2. Wearable tech is influencing travel behavior and service demand.
3. Upscale hotels with efficient operations see the greatest performance gains from wellness.
4. Luxury segments often face tighter GOP margins.
5. Project success depends on early collaboration and clear planning.

As the hospitality sector evolves, wellness is central to brand positioning, guest loyalty, and long-term commercial success.

Stay tuned!
The 2025 Wellness Real Estate Report, sponsored by FreshBed, launches at the end of May, bringing exclusive insights on how wellness impacts hotel performance globally.