At this year’s GIOHIS 2025 summit, our Group CEO, Roger Allen, participated in a key panel titled:
'Has the wellness trend found new legs for investors - or is it still too narrow a niche for real profitability?'

Moderated by Dr. Virna Ramazzini, the discussion brought together industry leaders such as Prateek Kumar from Dusit Hotels & Resorts, Judith Cartwright from Black Coral Consulting, and Roger from RLA Global, focusing on how wellness is evolving from a lifestyle trend into a measurable investment strategy.

The panel touched on shifting guest behavior, the rise of wearable health tech, and the operational dynamics that impact profitability across different hotel segments. A notable reference was made to the upcoming Wellness Real Estate Report - RLA Global’s benchmark study, analyzing data from more than 11,000 hotels worldwide.

Top 5 takeaways:

  1. Wellness is now embedded in post-COVID guest expectations.
  2. Wearable tech is influencing travel behavior and service demand.
  3. Upscale hotels with efficient operations see the greatest performance gains from wellness.
  4. Luxury segments often face tighter GOP margins.
  5. Project success depends on early collaboration and clear planning.

As the hospitality sector evolves, wellness is central to brand positioning, guest loyalty, and long-term commercial success.

Stay tuned!
The 2025 Wellness Real Estate Report, sponsored by FreshBed, launches at the end of May, bringing exclusive insights on how wellness impacts hotel performance globally.

 

 

News relating to this topic

RLA Global at R&R Forum Athens 2025

Nov / 2025

RLA Global attended the 10th R&R Forum in Athens. "We've been part of this journey since the beginning," says Group CEO Roger Allen, "and it's evolved into a leading space for networking and exchanging ideas in our industry."

RLA Global at R&R Forum Athens 2025

Nov / 2025

RLA Global attended the 10th R&R Forum in Athens. "We've been part of this journey since the beginning," says Group CEO Roger Allen, "and it's evolved into a leading space for networking and exchanging ideas in our industry." Read more

news-article

Report Launch: 2025 Mid-Year Wellness Real Estate Report

Nov / 2025

New report examines how wellness impacts hotel performance across 12,000+ properties worldwide, with debuting Top 10 country rankings for membership fee and spa treatment revenue, and UAE market spotlight for investors.

Report Launch: 2025 Mid-Year Wellness Real Estate Report

Nov / 2025

New report examines how wellness impacts hotel performance across 12,000+ properties worldwide, with debuting Top 10 country rankings for membership fee and spa treatment revenue, and UAE market spotlight for investors. Read more

news-article

Insights relating to this topic

Sleep in Hospitality: A Strategic Asset for Guest Experience

Oct / 2025

Sleep in hospitality is revolutionizing the guest experience. The hotel sleep experience has become a central focus, as modern travelers are willing to pay more for accommodations that enhance their sleep. Hotels that prioritize restorative sleep through innovative technology and environmental design gain lasting competitive advantages.

Sleep in Hospitality: A Strategic Asset for Guest Experience

Oct / 2025

Sleep in hospitality is revolutionizing the guest experience. The hotel sleep experience has become a central focus, as modern travelers are willing to pay more for accommodations that enhance their sleep. Hotels that prioritize restorative sleep through innovative technology and environmental design gain lasting competitive advantages. Read more

news-article

How can hotels step up their recruitment game?

Oct / 2025

Hotels must come up with new ways to successfully attract and retain employees and boost their appeal to new cohorts of candidates in an ever-intensifying race for skilled workforce. In this article, we examine what difficulties and challenges they need to overcome in the labour market and how they can build resilient and innovative human resources strategies.

How can hotels step up their recruitment game?

Oct / 2025

Hotels must come up with new ways to successfully attract and retain employees and boost their appeal to new cohorts of candidates in an ever-intensifying race for skilled workforce. In this article, we examine what difficulties and challenges they need to overcome in the labour market and how they can build resilient and innovative human resources strategies. Read more

news-article
Meet Roger A. Allen

Learn more about the author

Schedule a meeting

Tell us your preferred time to call or any details

Thank you! Your message has been delivered.

Get the latest news, insights, and reports from us immediately!

Sign up for our Newsletter

Thank you for subscribing!

search