Christina Jelski, Senior Editor of Travel Weekly set up a virtual roundtable with retail, brand, marketing, hotel operations and consultancy professionals, to explore the reasoning for the ever growing retail presence in hotel assets.
Retail in hospitality is a trending topic, as along with well-established luxury consumer brand players, we see other segments from home décor to start-up artists and coffee roasters discover the huge opportunity for product placing within hotels. Through offering trial, inspiration, experience, hotels are the ultimate experiential stores. They also provide a unique brand-awareness platform.
Along with our Roger Allen, retail expert and consultant Bruce Winder; Chekitan Dev, Professor of Marketing at Cornell University's School of Hotel Administration; Ivar Yuste, Partner, PHG Hotels & Resorts; Olivia Hnatyshin Head of Branding and Design Domio; Howard co-founder and co-CEO Michael Jaindl have shared their views and wisdom which added up to a very informative and insightful article.
Please click the following link to read the full article:
The lobby of the Shinola Hotel in Detroit. Photo Credit: Nicole Franzen