Market Exploration with Dimitris Manikis
Roger Allen and Dimitris Manikis enjoy several days of strategic discussions and market exploration in Montreux. Read more
Christina Jelski, Senior Editor of Travel Weekly set up a virtual roundtable with retail, brand, marketing, hotel operations and consultancy professionals, to explore the reasoning for the ever growing retail presence in hotel assets.
Retail in hospitality is a trending topic, as along with well-established luxury consumer brand players, we see other segments from home décor to start-up artists and coffee roasters discover the huge opportunity for product placing within hotels. Through offering trial, inspiration, experience, hotels are the ultimate experiential stores. They also provide a unique brand-awareness platform.
Along with our Roger Allen, retail expert and consultant Bruce Winder; Chekitan Dev, Professor of Marketing at Cornell University's School of Hotel Administration; Ivar Yuste, Partner, PHG Hotels & Resorts; Olivia Hnatyshin Head of Branding and Design Domio; Howard co-founder and co-CEO Michael Jaindl have shared their views and wisdom which added up to a very informative and insightful article.
Please click the following link to read the full article:
The lobby of the Shinola Hotel in Detroit. Photo Credit: Nicole Franzen
Roger Allen and Dimitris Manikis enjoy several days of strategic discussions and market exploration in Montreux. Read more
Roger Allen and Dimitris Manikis enjoy several days of strategic discussions and market exploration in Montreux. Read more
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